FAQ - Frequently Asked Questions

• Question: What sizes of Banners and Buttons do you offer ?

• Answer: We currently offer the standard banner size of:
  1. 468 x60 pixels.

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• Question: What do CPM, CPC, CPT mean ?

• Answer: These are different methods of pricing advertising.
  1. Cost Per Thousand Impression (CPM) - This is a traditional newspaper advertising pricing method. In this method you buy a number of banner or button 'views'. If you have an awareness campaign and want to get your message in front of alot of people.

  2. Cost Per Click (CPC) - In this method you 'buy' a certain number of 'Clicks' or visitors. If you have a website and your main goal is to get more visitors to your site, then this is one way to go.

  3. Cost Per Time Period (CPT) - In this method, advertisers buy a time period, for instance a month or half year, and all the visitors, views, or awareness generated. This is a good option if you are just starting in Advertising.

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• Question: Who makes the banners ?

• Answer: For major accounts, purchases over $500, we will build a reasonable number of banners for you included in the package.

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• Question: How can I check my advertising campaign's progress? ?

• Answer: Once you have spoken to an advertising representative and they have set up your account, you should have received an Account Name and Password so that you can view your statistics online. Go to our Ad Tracking Page and enter your Account Name and Password.

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• Question: Your Click-Through rates seem kind of high, I can buy Click-Thrus elsewhere for less. What's the reason? ?

• Answer: Three factors which affect our click-through rates are:
  1. US Dollar exchange rates. If you've shopped around have you converted the US Dollars to Canadian currency? As a rough measure, multiply by 1.6. See what kind of a deal you are really getting.

  2. Targetting - you could buy a lot of ads that don't reach the people that you want. Since Chazm Advertising specializes in reaching Canadians, you are not wasting advertising dollars on people who don't really want or need your message. Targetted advertising is always higher than general advertising.

  3. Click-Thru advertising has a branding effect. That means that if you buy Click-thru advertising, the click on rate is 1.0 - 2.0 per cent, meaning that you do get to show alot of advertising. If you are trying to get your company name recognized, there is a by-product of buying click-thrus - you get your name out to alot of people. We've calculated this advantage into our pricing strategy.

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• Question: How can I pay for my advertising ?

• Answer: Chazm accepts Visa, and American Express for advertising payment. Established advertisers with approved accounts who meet our credit policy may have subsequent invoices paid on a monthly invoice basis.

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Chazm Advertising will work with you to get your message to Canadians of the Christian faith on the internet.

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